Today, I am going to tell you all about my Biggest Business Blunder of last year. At the end of 2012, I had a kickass business plan for my photography business that I was ready to implement immediately. In fact, I planned and booked a campaign that was going to get that kickass plan off the ground. I had decided to niche myself in the genre of Boudoir Photography for women. I created a new logo and was working on content for a new website. I ran a model call. I was serious about this. This “new passion” I thought I had.
Honestly, I don’t even know what got me started down this path, but I was out for the kill. Or, so I thought. The campaign launched and happened with hardly a hitch. There was a no show, but that happens. I had eight girls booked for hair and makeup and boudoir sessions at a swanky, downtown hotel. It was a blast. Everyone loved it.
And then….my passion fell flat….it disappeared…to god knows where. At first, I chalked it up for the low that follows a high. I mean, after all, the event at the swanky, downtown hotel was pretty fun and had my adrenaline going for two whole days. Not to mention that fact that I had just broken my wrist the week before and was in a cast up past my elbow. There was pain. And, it was a pain. But, ya know, I’m always up for a good challenge. I also have a lot of determination and endurance, so this passion disappearing threw me for a loop. I just figured maybe my determination was being tested. So I kept working at it. Kinda. You know how much steam you have when you’ve lost your passion though, right? I half-assed my way through the year. The one thing I did right was to remain aware to what was happening, or what wasn’t happening, in my business. I thought on it a lot and contemplated, looking for answers.
Toward the end of the year, it hit me. Like a brick right between the eyes. And it was so simple and so straightforward. I was not being true blue to what I knew were my natural talents and abilities, which were all about photographing kids and capturing the different stages of their lives. I believe our natural talents and abilities are the fuel to our passion, and our passion will bring us success.
There is nothing wrong with a kickass plan or a successful campaign or niching yourself or new logos and new websites. There is also nothing wrong with trying new ideas. In fact, those are all good and essential to being successful in business. However, what IS wrong is mistaking what your passion really is, which is what I did. I was trying to escape what I knew my passion and natural talent was all about and tried to create a passion for what I thought to be more exciting, more noble, more fun. When I did that, I ended up trying to make shit happen down an avenue that really wasn’t being true to myself. And, when we abandon who we are and neglect to be true blue, ain’t no good shit happenin’.